Saturday, March 17, 2018

Breakfast Sandwich #114 - Kwik Trip aka Spelling Counts

Sandwich: Egg White, Ham and Cheese Muffin
Location: Kwik Trip (formerly a PDQ), Stoughton Road.
Date: March 10, 2018
Cost: $2.69

My previous review of Kwik Trip happened by accident - I was on a road trip with some folks and we pulled over for gas and snacks and I snapped into sandwich reviewer mode and #94 happened. This is how it goes when you are America's Premier Breakfast Sandwich Reviewer™ (Which as of this moment I have proclaimed myself as. I'm willing to abdicate this title to a worthy individual but I will need proof. Articles such as "The Sausage McMuffin/Big Mac Sandwich Hack You Have To Try" will not be accepted as evidence and will likely cause me to want to punch you in the bacon bits. I would never do that, of course, but I'll consider it momentarily.) Anyway, this visit was much more deliberate - I had things to do on a Saturday morning and this new Kwik Trip (formerly a PDQ) was on my route and I wanted to check in and see what they could offer the Madison Breakfast Sandwich Market. This is the type of information that you, the consumer, expects from America's Premier Breakfast Sandwich Reviewer™.

Is anybody else getting tired of all these intentionally misspelled brands? It was fine for awhile but now that it's standard for people to send you a message that says "K CU L8R" I think we've gone too far. Elon Musk should be airdropping pocket sized dictionaries all across this country rather than selling crappy flamethrowers and launching cars into space. I know I sound like Grampa Simpson but in my day we spelled words correctly and we wrote them in cursive and we made our own molotov cocktails and when we dreamed of space cars they didn't have wheels and weren't attached to rockets WHICH IS TOTALLY CHEATING AND DEFEATS THE PURPOSE.

Excuse me. Let me tell you about this sandwich. Here are some photos that will help calm me down. I'm sorry I made a joke about punching people in the bacon bits. I don't even know what that means.

Note - this was a Saturday morning. During the work week there are at least three times the sandwiches on display.

What is there to say about this other then I can already tell that muffin should be toasted more.

The plastic cutlery did a really swell job of slicing this open to reveal exactly what I thought I would see.

The Sandwich - Egg White, Ham & Cheese Muffin. If you look at the photo of the hot case above you'll see that the slot for this sandwich is empty. I took the photo and grabbed a Sausage, Egg & Cheese Muffin and right after that Hairneted Sandwich Chef Lady brought out a new batch of sandwiches. I opted to alter my selection in the name of freshness. I already mentioned the muffin, which needed more toasting. This would have made a big difference as the whole sandwich had a rubbery consistency that I wasn't appreciating. Other than that it tasted exactly how you think. The American cheese was melted, that ham was of a standard deli quality and the egg white was just fine. I think this may be the first egg white sandwich I've ordered which means I don't get to complain about not having a runny yolk. I really missed that yolk. Additional toasting and a runny yolk (which would never happen in this situation) would have made a big difference here but you play (eat) the hand (sandwich) you're dealt (foolishly choose from the hot case).

The Result - 2.19 That's No Yolks out of 5 That's No Yolks. This is a $2.19 sandwich masquerading as a $2.69 sandwich. You might be thinking "that's only 50 cents", and it is, but in the world of grab & go breakfast sandwiches that is the sweet spot and the consumer has several options under $3. There are many factors that might lead to somebody buying a Kwik Trip sandwich - convenience being the most likely. My ranking here is weighted more towards what other choices people have rather than my just my personal preference. Honestly, this sandwich was fine for what it was although it's unlikely I would seek one out for enjoyment rather than research and reporting. I'm well aware that I have loftier expectations than most consumers. I do think the coffee that PDQ carried at this location was better than the Karuba they now carry as a Kwik Trip. 

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