Saturday, September 22, 2018

Recap - The Whole Damn Year End Lists aka It Depends On What Your Definition of "Best" Is

I'd like to address a recurring situation - I meet somebody and the subject of this blog comes up, generally because I always wear a t-shirt that says "Ask Me About My Breakfast Sandwich Blog" or they see my bumper sticker that reads "Honk If You Like It Over Easy". This happens often. The inevitable first question is "Who has the best breakfast sandwich in Madison?" The correct answer to this is "It depends...", followed by a litany of scenarios and inquiries about their expectations. Nobody wants to hear that nonsense. They want to hear a passionate description of the sandwich I had at "Freddy's Sandwich Hut" so they can make a mental note and move on. That makes sense but that isn't what happens. What they generally get is me stammering and sputtering about while trying to recall some of the top ranking sandwiches which for some reason I cannot do when put on the spot. There is a reason for this though. There is a lot of grey area in noting the pleasures of a sandwich and as I've often said, the key to the reviews is in the descriptions and not necessarily the numbered ranking. The ranking is not intended to be like the final score of a base-ball game and yet I know I have to put a number on it so casual readers and those with a short attention span can get back to shrieking about the headlines of the day. Everybody's busy. Nobody has time to read. Did you know that they teach "Emoji" as a credited second language in California high schools? It's totally true, or will be soon. There's a reason the "Year End Lists" get the most clicks around these parts. The list for 2015 is by far the most popular, which makes sense - I ate the most sandwiches that year and this was all fresh and new. It was the Year of The Breakfast Sandwich. The world had never before seen a breakfast sandwich blog and everybody stopped by to check it out and pay their respects. Many clicks, some of which I'm told were Guy Fieri's assistants reading it to him. The list for 2016 isn't nearly as popular but has respectable numbers. There isn't much to be said about the response to the list for 2017 but "tepid" will suffice. This isn't fresh and new anymore and most people have gone back to their favorite porn sites.

But this was never about the clicks. It's about finding out if a sandwich can shape your perspective on the day and therefore set you up to achieve your goals. This has been answered unequivocally but the research continues because flavor and joy and sustenance matter.

So, to get back to my initial point, the oft-asked question "Who has the best breakfast sandwich in Madison?". I don't have your answer but I hope to guide you. Only you can walk the path of your day, the long and winding yellow brick road to your local sandwichery.

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